Edward Collins: Unveiling the Real Wealth Matrix

Ross Williams: 00:00

All right, thank you guys for joining in today. Rossby Williams here for the modern profits podcast, super excited about our guest today we have Edward Collins in the house, but really excited to what he's going to be able to share with you, as far as law, tax knowledge and social media growth. So, we're super excited to have you here. How are you?

Edward Collins: 00:20

Ross? It's definitely a pleasure. Thank you very much for putting this together. This is a lot of fun.

Ross Williams: 00:24

Yeah, absolutely. If you could tell, tell us in about a minute or less, you know what you do?

Edward Collins: 00:29

Sure. Well, I'm, I'm a lawyer, I specialize in tax estate and business law. I'm also a serial entrepreneur. And I own and built and scaled nine businesses of our own over the course best 25 years, each of them up to and through six and seven figures apiece, I spend most of my time now teaching other business owners how to do similar things like create real financial freedom in their life. My mantra is that I help business owners, outsmart the IRS, create and keep more wealth, and just accumulate and protect it.

Ross Williams: 00:58

That's awesome. You know, I know all entrepreneurs want to outsmart their assets or take advantage of the laws, use the laws to their advantage to help them save money and make more money.

Edward Collins: 01:08

So, most entrepreneurs have that drive, right? Absolutely. Because like, we're, we're that weird bunch that is not content, working 40 hours for someone else, but we're willing to put in 100 hours to work for ourselves. And that drive pushes us forward. And that's probably why I resonate pretty well with actual business owners, individuals who are in the grind, getting it done. I also resonate with those who are just getting ready to get started, right, who have an interest in business and want to figure out how to launch it and how to really take it to the next level. And, again, I've been doing it for 25 years, right? I have a little bit of a little bit of staying power.

Ross Williams: 01:38

So, you help them actually get upset properly from the beginning.

Edward Collins: 01:42

Yeah, I mean, there's ideal structures, I actually have a whole, what I call the real wealth matrix, which is like a framework, a hierarchical ownership of everything over your life, that just helps you to not only set it up the right way, but to be able to operate but set it up the right way to be able to protect everything you're working hard for.

Ross Williams: 01:58

Gotcha. And what is the is there a mistake that a lot of entrepreneurs make when they're setting up their businesses and corporations?

Edward Collins: 02:06

Yeah. I mean, it comes down to like entity structure in general. I mean, the largest mistake is the vast majority of business owners in United States actually have no entity around them at all their sole proprietorships. And when you set up a business, and you're operating a business as a sole proprietor, you're essentially taking all of the liability on personally, right? And I get why a lot of people do it, because there's no friction to doing that, right? It's really easy just to have inertia go out and say, I'm just going to do business as myself. But the challenge with doing that is that you never know what's going to happen. And I personally have just never met a business owner that wants to have to get wealthy twice. So, if you're building a business as a as a solopreneur, that's or even a multiple team, but you're still operating as a sole proprietorship, you're essentially exposing yourself to risk and that risk can essentially wipe you out, depending on what happens and certain things can happen, that are Realistically speaking, no real fault of your own. And you could still be subject to having to pick up the cards when the House of Cards comes tumbling down.

Ross Williams: 02:59

And what's one of the biggest things they can do to protect themselves.

Edward Collins: 03:03

Oh, simply just utilize entity structure, right? So, in the United States, there are actual legal entities that you can surround your business with. I refer to that as like putting a forcefield around your business. I'm a sci fi fan. So, you can use things like LLC is limited liability companies. But it's not enough just to form an LLC, you actually have to operate the LLC the right way, in order to get all of the protections. So that's probably the second mistake that business owners make is that they think that you can just simply set up an entity structure and you're good to go. Right. But there are actually formalities of business ownership and operations. That I would I would venture to say, if because we're at this this marketing conference right now we're surrounded by 5000 other business owners, right, I'd venture to say that probably somewhere in the neighborhood of about 80 to 90% of them may believe that they have structures and limited liabilities in place through LLCs. But just because they have that paper that was filed with whatever their jurisdiction is, that doesn't mean they've been operating it the right way over the course of the past number of periods of time. Like, for instance, that commingling money, personal money and business money. Not really having a regular meeting. So, the business not taking minutes of the meetings that are happening, having material decisions, not recorded on company records, not having an operating agreement, like all of these things, business owners do or don't do. That creates significant challenge if there is ever a risk event, right. So, we always believe we're invulnerable, right, we believe we're Superman or we have these invincible powers, right. But the reality is things happen. And if a risk event does occur, if you don't do the things that are really necessary to safeguard the protections that are built into the statute under like a limited liability company statute, that it's really the paper itself is not worth the paper it was printed on because a really good attorney can step into that litigation. In an environment and pierce through whatever the corporate veil is that you believe you may have, and potentially subject all of your personal stuff to boss through. Exactly.

Ross Williams: 05:11

.So, is that where your real wet wealth matrix comes into play?

Edward Collins: 05:15

Well, I think the real wealth matrix itself is a framework and I teach my mentees how to actually structure their hierarchical ownership, I start off. So let me step back. There are three objectives that I have with this. The objective number one is, I'm a father, and I'm also a husband, and I want to care for my family, I want to make sure that they're protected, God forbid, something happens to me 100 years from now, I want to know that whatever I'm working hard to do and build, it's there for them. So, the very first priority I have is estate planning. So, I utilize trusts at the top of the hierarchy, ownership, to own everything, right. So, I don't own anything, anything, nothing at all, everything is owned by the various trust that we've set up. And when I teach my mentees this, this is exactly how we set it up so that they can actually make sure that their estate planning objectives are being first and foremost met. And then we utilize entity structures and layering to accomplish objective number two, which is to protect the wealth that they're building, right. So, we utilize holding companies and operating companies in order to create all of the benefits of asset protection. And then objective number three is through the structures we put in place, we create infrastructure upon which to layer tax reduction strategy, right. So, I'm a nerd when it comes to this stuff. And like, if you look at the tax code in the United States, when you put all of the pages of the code, plus all the regulations and all the supporting documents, about 80,000 pages, and about 70% of that is written specifically for business owners and their professional real estate investment, right. But real estate, when done right is business. So, in reality, it's all business, all business. And if you know the code and understand the code, you can actually understand that taxes are absolutely voluntary, right? But you'd have to have the right business structures in place to take advantage of the tax reduction strategies that are available within the code that make taxes, voluntary.

Ross Williams: 07:06

Right. So, this is where layering, the trust with the holding companies, the LLC protects you more.

Edward Collins: 07:12

Protects you more and helps you keep more of every dollar, which is what everyone wants. Right? Yeah, I mean, I hate the IRS. Like with a passion. I'm not a big fan of government in general, I think that there's so much corruption and challenge that exists there. I'm very vocal about it. So much so that if I ever disappear, you know, did it, I will never, I will never like and myself, right. So, at the end of the day, if I'm gone, you know who did it. But the reality is, the scenario that exists for a business owner is that I just fundamentally believe that each individual is a better steward of the resources that they create than any third party will ever be, especially if that third party is thousands of miles away in Washington, DC, right, I just don't believe that they have our true best interests at heart doesn't mean that there aren't good people in government. It's just I think that the vast majority of those who pretend to be stewards and fiduciaries are really not good fiduciaries for us. And I just rather you have the resources.

Ross Williams: 08:09

Because I think let the business owners and managers who are smart, and creative, absolutely make good with that extra money.

Edward Collins: 08:15

Yes. So, the more you make, the more impact you can have. And I just genuinely believe that if if the business owners who are out and about especially the ones that you and I know, right, right, we go out and we interact with business owners all the time, all over the country, right? There are so many good people. And if they have more of their own resources, the resources that they worked hard to create in the first place, they are more likely to put those dollars to work in good ways for their local communities, the local constituents, their employees, their customers, they're just more apt to be putting that that those resources to work in good ways, way better than any government entity will, will ever do. So, I'm passionate about teaching business owners how to take advantage of what is legitimately in the tax code, so that you can just keep more of the dollars you're making, right? And then once you're doing that, then legally in the right way. 100%. And then once they're keeping those dollars, I teach them what to do with it, right? Because that's the secondary issue. Like there's two challenges with a lack of financial literacy that challenge one is figuring out how to keep and hold on to the stuff you're making. The challenge number two is what to do with it when you do right, right. And our system is not really set up to educate most people on true financial literacy topics. So, I spend a lot of my time just trying to help people understand what money is and be smart with it and be smart with it, how to utilize it, how to leverage it because every dollar you make should be given a job. Because if and if you don't give it the job, it becomes the employee of someone else. So, I'm going to teach people how to actually take control the resources they have, so that they can create more wealth. It's just the financial freedom that's possible. I mean, if you're gonna fight for any freedom, financial freedom was the one you want to fight for, because it leads to all other freedoms, right? Every other freedom that exists is founded on financial freedom. So that's why I'm just so passionate about it. And I know that rubs some people the wrong way, like, oh, man, like, why are you always talking about money? Well, because money, money matters. It does. Like no matter what anyone else tells you. It definitely matters. Money doesn't buy you happiness, but it buys you a boat, buys you. Healthcare, it buys you food, it buys you housing, it buys you the ability to go out and interact with people who can help better your lives. Right, right.

Ross Williams: 10:32

And also gives you the ability to help people.

Edward Collins: 10:35

Absolutely, change the world in a way that nothing else ever has. Like, I'm an unapologetic capitalist. And if you look at all the systems that have ever existed in our planet, from an economic standpoint, capitalism is the only one that's changed the world and in a way that is measurable and truly material.

Ross Williams: 10:52

Absolutely. I love that. And I love that too. It's kind of like a three-step process protection, and then savings as far as pumping as much money as you as possible. Yeah. And then growth and wealth. There's protect, save, grow. Yeah, I love that kind of a three set system all through your practices with the law and the structures. And I know that a lot of people aren't doing those structures. Oh, gosh, yes. Yeah. So they probably said, you know, set up their LLC, but it stops there. So I love what you're doing and what you're teaching for entrepreneurs. Thank you. I think it's really cool. And I think we all need more education on that and help set all that upside is great. And I also appreciate what you're doing from a marketing side to make help us entrepreneurs and business owners aware of all that. One thing me working in the marketing agency world is an I get tons of people that actually reach out to me for referrals all the time. And they asked me Oh, do you know a family lawyer? Do you know a tax lawyer? Do you know a criminal lawyer? Do you know whatever kind of lawyer and I'm like, I probably do. Yeah, but I don't know. Because most lawyers are really good at telling everybody. They're a lawyer, and really bad at telling everybody what kind? Yes. So, they're to me, they're like the worst at marketing. So, I really appreciate how well you've harnessed your messaging and what you're doing to help entrepreneurs and that kind of like, the way you're working social media is super unique, especially in your industry. So, can you tell us a little bit about what you've been doing on the social media side? Sure. I mean, your journey there.

Edward Collins: 12:25

I think it's interesting, because like, I'm not a social media guy. I didn't grow up with the stuff. I've read a Google and YouTube, right. So, I started my first financial planning practice back in 1998. So, it's, I've been doing this for a long time, we're in the same boat. Exactly. But I never really adopted the whole social media thing. When I was when I was growing my businesses, I built eight of my nine businesses without any traditional marketing at all, I definitely think knowing what I know. Now, I definitely could have done way better understanding and leveraging marketing and sales and general advertising. But I didn't I built all of my businesses primarily through word of mouth, networking, handshake type of networking, right? Not internet type of face to face, face to face stuff. And I just I invested a significant amount of my time, effort and energy just becoming an expert in what I do. And that translated into people say, hey, listen, Edward knows this stuff. If I need help, I'm gonna get over him. If anyone I know needs help, I'm gonna send them to him. And that's what happened, like are all of our businesses I own a private wealth management firm, I own an accounting firm, I own a fractional CFO company, tax firm, coaching business. Now. That's our newest enterprise. We own residential, commercial real estate. So, we've expanded our empire. And I'm not I'm not ashamed to say that I mean, I'm building an empire. And again, because I'm unapologetic capitalist, I think that if you look at how I've done it, up until the recent past couple of years, it's been all traditional handshake type of networking. I learned that change. I learned about like, digital marketing in 2019. And I did nothing with it. I was exposed to it. I'm like, oh, that that sounds intriguing, but I did nothing with it. And then in 2020, I got a lot of people telling me about it. I saw people like Russell Brunson on the internet, like me, I was constantly getting fed his ads. And I did nothing with it. Because I mean, remember 2020 Everything else that was going on in that timeframe. I was definitely distracted with other things. And then in 2020, I finally found the wherewithal to say, Okay, I'm going to actually go on this webinar that Russell was doing and I listened to what he was saying, and I'm like, this makes sense to me. And then I jumped into one of his programs. And I'm like, All this makes all the sense of the world to me. And then I jumped into his ecosystem back in the summer of 2021. And then I started hanging around with other people who were using digital marketing to really expand and grow massive businesses and people who were getting started. We're just getting started and they were getting to the points where they were hitting six high six figures. As high seven figures even, and I'm like, wow. I need to learn how to do that. So wild how fast crazy it's crazy. I, my team was telling me, everybody, you gotta get online, you gotta get on socials, I'm like, What's that? Like? I have no idea. So, in October of 2021, my very first Instagram post very first one, and then we like sporadically made posts, like every couple days. Obviously, that doesn't work. At least, it didn't work for me. And then in January 2022, I made a commitment starting January 1, I was gonna post every single day without fail, because everyone was telling me I had to do that. And I'm like, Okay, I'll do that. So, I started it. And from January 1 2022, all the way through April 25, of 2023. So, over a year in like, four months or so, I got no trash. Can you post it every day, every day, like without fail, like, and it was hard, because like, that's a lot of work. It is a lot of work to do that.

Ross Williams: 15:58

A lot of people go through that 365 Day Challenge once a day, and they usually make it to about day 90.

Edward Collins: 16:03

Yeah. But I'm stubborn, right? That's the one thing like I believe in discipline and discipline for me is doing the things that you don't want to do, because you have to do them at the end of the day, just getting it done. So, I did I committed to doing it. And I did it. And I got to this point. And what I was doing, though, in all fairness and honesty is I was I was approaching social media based on what other people were telling me I had to do, right, they were saying, This is how you do an Instagram, this is how you do a Facebook, this is how you do it, tick tock and I was I was listening because again, I knew nothing about social media. And I was I was posting like talking head videos and explainer videos. And we were using like sound like trending sounds and like all the stuff that everyone says you have to do in order to make it in social media. And I got no traction like by from January 1 2022 to April 25, and 2023. We had across all of the platforms that I was on tick tock Facebook, Instagram, YouTube, LinkedIn, we had less than 6000 followers. Like all that time.

Ross Williams: 17:05

I think this is a year and a half ago, or today, just under a year and a half.

Edward Collins: 17:09

every day. So, and I'm like this, like, why am I doing this? Because I have other businesses that are operating without any digital marketing, or they're still growing. And I'm like, why am I doing all this ever here? When I could just like focus on this stuff? It's already doing, you're spinning your wheels, but everyone was somebody have to do it, you have to do it. And then And again, the people were telling me that I have to do it not. So I want to be clear, it wasn't the people who were telling me I have to do it weren't the people telling me how to do it. They were just saying you have to be on et cetera. And they were at places within their own empire building that I aspire to be. So, I have a philosophy that I have actually adopted from Russell, like I listen to all billionaires with helicopters and stage presence, right? They, they're up here, they're telling me I have to do it. I'm gonna do it because they're up there. And I'm not yet exactly I'm gonna do it. But the problem was, I was listening to people telling me how to do it. who weren't me, right. And I was using a voice that was not my own. Right, the way I was presenting, I was basically putting on a facade. So, what does that natural? Yeah, it was natural. So, I got to this point, April 26, one of my team shared something with me, I'm like, You're not, I'm just I'm fed up. Like, I'm not going to do that this way. And I just started, I started just talking like the way I normally talk, right? Instead of like, trying to be the person that everyone has told me, I had to be, I was just me. And that day, that post, we got, like 4000 followers from that one post followers, followers, views, followers. And I'm like, wait a minute.

Ross Williams: 18:37

What was that post about?

Edward Collins: 18:39

It was a reaction video, like we had been doing a few different reaction videos at that point. But that reaction video was one where I was just like, I was just authentically me. In one, I didn't see the video ahead of time, the cameras started rolling, which is how we do it now. camera started rolling, I hit play. And I watched it for the first time and the camera watched me watch it for the first time. So, it was an authentic reaction. I literally just put the phone down and I spoke, there was no scripting, which is how we do it. Now. We don't script any of our videos. I literally just talk based on my own knowledge about what I just heard. And that video just took off. And I'm like, wow, that's that works. Yeah. So, I'm gonna do that again. Yeah, that's what happened. We did it again. And then again and again. And in the past five months from April 26. through to today. all organic, no paid ads. We don't put any money behind it. We don't buy any followers, nothing like that. We've grown from less than 6000. It was like 5200 and change on April 25. To today we're over 2,325,000 followers across all our platforms. Wow. Organic for five months.

Ross Williams: 19:47

Five months. So, by being made a little over a year and a half posting every day every day. You got 5000 Yeah. And then one day, you found a magic pill. I only got 5000 A day. And then five months or 2.5 mil is that is 2,325,000.

Edward Collins: 20:02

Wow. And change. That's I put the change in there because I'm proud of it.

Ross Williams: 20:08

So, congratulations. Thank you. Next time we talk, it might be three millions. Yeah.

Edward Collins: 20:12

Well, it could be that later today, it will say, it's definitely been amazing like, and I wish I would have known about the concept of digital marketing way earlier. And I wish I would have like, just been comfortable being me on camera, because I think that's one of the other challenges that a lot of entrepreneurs face when they're jumping into digital marketing is that like, when a cameras on you? It's almost natural to try to be different. Yeah, your turn into actor mode. Exactly. And what I learned at least, I can't say that this is the magic pill for everyone. But what I learned for me is that when I started just being me being my authentic self, that resonated with the people who actually liked me, right, and our engagement is through the roof. Like we have such an amazing follower count, and the individuals who are following our, in our DMS or in our comments, they're asking really awesome questions, and I dive in there and I answer them, they're jumping into our communities and interacting. I mean, it's just, it's just awesome that makes them.

Ross Williams: 21:15

So I love that basically, your secret to success on social media was being natural and authentic.

Edward Collins: 21:20

Just be you, me, because 8 billion people on the planet, right, you don't need all of them to like it right? Not just find the ones who do, right. And the easiest way to find them is just showcase who you are. Just showcase who you are as a person, your own tonality, your own mannerisms. I mean, I'm awkward. I'm a nerd, when it comes to like financial stuff, I geek out on on figuring out ways that I could outsmart the IRS because I hate those guys. And it's just like, that resonates with the people who resonate with me. And our followers are extremely loyal. They're very much interactive with us. We like I'm here at this conference. And I've met like so many people who, who have known me now over the course of the past number of months. And it's all based on the fact that social media exists. And I've now figured out all I have to do is be me on social media and the people who like me that I am like, we connect Yeah.

Ross Williams: 22:17

And last longer, you know, I teach my clients when we're doing their branding, that it needs to be authentic, so that it does come off naturally, so that you are actually always the same because it's true to yourself, which will attract the people that like your authentic self, which means they'll stick around forever. Yes, because it's a good fit. Yeah. First, if you're kind of thrown in that actor mode, it's not that you're being fake. But if you're throwing the actor mode, you're gonna attract people who wouldn't act remotes turned off, yeah, won't resonate anymore. And you kind of like, that's where you lose, and grow and lose, and grow and have that kind of battle. So, I love the authenticity and the natural.

Edward Collins: 22:55

And to me, it's just, it's easier, right? If you're just you like, you don't have to do any work. This is you. And that's how we do all of our content.

Ross Williams: 23:03

Oh, I was gonna ask you, because you mentioned. So, when you're doing these reels that you're creating, yes, there's no prep.

Edward Collins: 23:09

None at all. And in fact, we don't even source any of the videos, the community sends the videos to my team, my team puts it onto a phone, they turn the camera on, and I hit play. I'm literally just watching it in real time. As they're filming me for the first time. That's why sometimes, like, if anyone is like, following me, and they watch my videos, like sometimes my face does weird things. Because I'm literally watching it right first time. And it's like my natural reaction to it. So, I apologize if it looks awkward at times, but it's just who I am, right? And then I literally just put the phone down. And I just talk based on my own knowledge that I've accumulated over like a quarter century in my area of genius, right? Like I have zones of genius that I'm I am an expert in and I could just talk about it. Because that's me, I know this stuff. So, I just put the phone down I talk and they just the editing, they just cut out the arms and the eyes and the pauses, right. It's just me talking.

Ross Williams: 24:02

That's great. What I love about that is a it's the again, the authentic, but the no prep time. Yeah. So, your preps and do this. And that's, that's wild, because I know how much work a lot of people put into this. They're scripting and they're planning and, and you just react, speak from the heart and let them take over the editing for you.

Edward Collins: 24:21

Now, I do have to say I do have an unfair advantage, right. I am an expert in what I talk about. Right? And it's taken me 25 years to get to that not 100% Right? So it's not what I'm doing is not available to many people. But if you find your zone of genius, what you know, and you're interested in showcasing that to the world, just showcase it as you know it right. And I'm a testimony if you will to the fact that if you do you and you're just showcasing your own your own knowledge base, people will resonate with that.

Ross Williams: 24:55

Well, everyone's an expert at something. Absolutely. It's just a matter of them. Knowing whether an expert because a lot of times there's it's so easy to them. They think everybody knows that correct. So, they don't think it's even worth sharing because they think everyone already knows it, but they don't because they're the experts. So that's really cool. Yes. And definitely just sharing your knowledge that you already hold means you're not writing scripts or spending time with this, and you're just being natural and authentic and sharing and helping the world. Yeah. So, I love it. Do you have if it before we wrap up today? Is there one piece of advice you could give an entrepreneur? Well, let's do two pieces of advice, let's say one piece of advice for helping them on the tax and business structure side and one piece of advice on growing their social media.

Edward Collins: 25:34

Okay, so I'm gonna give three pieces of advice. Okay, can take. Yeah. So, on the tax and wealth side of the spectrum, financial freedom is simply a formula. It's a very simple formula. It's only 10 words, would you like to know what that formula is? For?

Ross Williams: 25:51

I want to know, all 10 words.

Edward Collins: 25:53

Okay, let’s hear it. Now. It's so simple that most people when they hear, they're gonna say, and I'm gonna ignore that, because it is so simple, but it's just 10 words, it's free cash flow greater than your daily needs. And once those 10 words are financial freedom, when you have excess cash flow more than you're burning, meaning more than you're actually spending to live your life, you are in a state of financial freedom. But the challenge is most people who ever achieve that will achieve that in what I refer to as a state of richness, which means you're you get that free cash flow, but you're doing something to generate the free cash flow, you are definitely putting time, effort and energy whether it's in a W two job, whether it's in your own business, you are working in the business to create the cashflow. Now that's good. It's way better to be rich than just to be poor. I've been both. But I don't want people to live in the state of riches, I want them to live in a state of real wealth. Real wealth is the same 10 words, free cash flow greater than your daily needs. And once it's just you are no longer than the apparatus that is generating the cashflow. you've accumulated assets that generate the cash flow for you whether those are businesses, real estate, accumulative portfolios, right? What traditional assets like investments, etc. If it if those things are the things in your life that are generating cash flow for you, that is the state of real wealth. Now, so that that would be my my, my number one tip for people is to work towards asset acquisition. And my definition of an asset is anything you control which generates cash flow for you work towards asset acquisition, because that leads to financial freedom. My recommendation for those who are interested in marketing and social media marketing is pick any platform doesn't matter which one it is, and just find your voice, your voice, not someone else's voice. You can model other people and what they're doing, but do it in your way. So don't copy copying is not going to get you the results you want. Modeling and being authentic to who you are, that's going to get the results you want. Awesome. And I'd say my third tip, which is universal across the board, whether you're talking about wealth, whether you're talking about relationships, whether you're talking about marketing, it doesn't matter what it is universal tip number three, is find a mentor, because mentorship is the thing that changed my life dramatically. Last night and day, I went from my rock bottom moment in life, which we didn't talk about today. But I went from my rock bottom moment, which was absolutely devastating to me to true financial freedom in the state of wealth. And I guarantee that the key ingredient in that entire progress was mentorship for me. If you find the right mentors, whether they're vicarious mentors through like books, podcasts, audios, whatever it may be vicarious mentorship, in person, mentorship, doesn't matter. Find mentors, people who are at locations in their lives, where you aspire to be, whether that's with regard to relationships with regard to health, or wealth doesn't matter. Find mentors, listen to what they're sharing, and figuring out how you can model what they're sharing and just reverse engineer what it's taken them to get to where they are right and put that into practice in your life. And that's your shortcut each and every day. Absolutely. Fantastic. Well, thanks for joining us today.

Ross Williams: 28:58

I appreciate your time. This was amazing wealth of knowledge.

Edward Collins: 29:02

And Ross, I think what you're doing for your audience is amazing. I mean, you're putting together an opportunity for them to learn vicariously you're putting people in these situations where you get to talk and have them share their information with your audience. So, what you're doing is awesome and amazing. I just hope that those who are fortunate enough to tap into what you're doing, recognize how awesome it is. Because, again, you don't have to be doing this you're choosing to and you're over delivering and that's value beyond measure.

Ross Williams: 29:31

So awesome. Well thank you and thank you for being here.

Edward Collins: 29:33

100% Thanks.